Local Online Marketing: Small Business Online Advertising For Retail And Service Businesses

Claude describes how he used to use newspaper, radio, TV, ad direct mail to advertise his business. Using these methods, he grew his business at a rate (on average) of 81% per year for eight years. Then, after the economic trouble in 2007, he saw his business struggle, just like a lot of other businesses. So he started advertising his business online with articles, videos, and business listings. In the book he describes all the books he’s read, seminars he went to, and testing he did to create a real system for advertising any business online.

Now, he says most of his business comes from local online advertising. Not selling online, but using online marketing to bring customers into his retail store. In the book, Claude describes how to use video to create a relationship with the customers before they even call. You learn the best kind of videos to create, and what kind of videos don’t help at all. You learn how to write reviews that will bring in customers ready to buy. This book covers how to write articles to promote what you sell and create links to your store website. You find out why you should post your articles on your own website before you post them anywhere else. You get a list of places that will accept your articles too. Claude talks about websites and how having a website is not enough.